We’re all familiar with ROI (Return on Investment) and ROC (Return on Capital). These traditional measures are important, but they primarily focus on financial performance and often overlook another critical factor that can directly influence a company’s growth, culture, value, and long-term success: Return on Safety (ROS).

Return on Safety focuses on the role that safety—particularly psychological safety—plays in how effectively people communicate, collaborate, make decisions, innovate, and perform. For business owners and leaders, creating an environment where people feel trusted, supported, and able to contribute openly can have a significant impact on both organizational performance and business value.

Whether you are working to jump-start, scale, accelerate, or ultimately transition your business, ROS can play an important role in determining your success.

Too often, organizations prioritize performance over people and results over impact. Over time, this can contribute to burnout, disengagement, weakened trust, poor communication, and leadership challenges. It can also create cultures that unintentionally slow progress, limit growth, and become sources of friction between employees, leaders, and the goals of the business.

Understanding, assessing, and improving Return on Safety can help leaders strengthen their teams, build healthier cultures, improve organizational performance, and create a more resilient and valuable business.

Join the Business Transition Council (BTC) and leadership and business growth expert Jeff Nischwitz for an insightful and practical discussion on Return on Safety and the impact it can have on your people, your business, and your future transition.